Dara's Retail Packaging
Famous for her extraordinary in-store experience in her scoop shops, the challenge with Dara’s Ice Cream new retail packs, was how to transfer the excitement of Dara’s brand from the successful interactive shop experience to the static environment in the supermarkets’ fridge. We created a unique brand expression celebrated in original dynamic illustrations for each flavor that convey happiness bursting from each pack. The aim with this unconventional packaging was to disrupt the market and help maintain the leadership positioning of Dara’s brand. Each pack is endorsed with Dara’s personal message related to the flavor, along with her personal signature.