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Gelato on Wheelz needed to be repositioned in the market while remaining true to its original D.N.A. The introduction of the slogan 'Bringing You Joy' establishes a clearer conveyance of the brand's experience and unifies its mission. The outcome conveys a lovable visual identity that brings the brand closer to the people in every touchpoint, the Ice cream trucks, uniforms, packaging, flags and social media.
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