Branding is defining the invisible thread that you feel towards a brand but you don’t know what it is.

The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.

Once the discovery is complete, we will help you find your competitive edge and bridge the gap from where you stand now to where you imagine your business in the near and far future. We will develop a brand strategy unique to you, define your positioning statement following your mission statement, your brand values and tone of voice. We will help you find your brand promise that you need to communicate with your clients / customers and suggest tactics for how it can be expressed throughout your business operations.

Once we have developed your brand strategy and you have approved the design direction, our designers will move into interpreting your brand characteristics in a more visual way in line with the brand's tone of voice. The identity design phase is about more than just a Logo. Using the strategy as our guide, we create a cohesive visual language that includes a logo, typography, brand colours, illustration and photography style, and intelligent brand messaging.

Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colours, fonts and just as importantly, how not to use them, in order to consistently communicate your message.