Branding is defining the invisible thread that you feel towards a brand but you don’t know what it is.

Our Services:
Brand strategy
Brand Positioning
Tone of voice
Design strategy
Visual identity
Brand messaging 
Brand guidelines
Art direction  
Editorial design 
Packaging design 
Web design
Environmental Graphics
Our Method:

We are perpetually refining our method to deliver the best results. Sticking to the process is the key to our success in every project.
1. Brand Discovery
The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward. 
2. Strategy
Once the discovery is complete, we will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.
3. Identity Design
Once we have developed your brand strategy and you have approved this direction, our designers will move into interpreting your brand characteristics in a more visual way in line with the brand's tone of voice. The identity design phase is about more than just a Logo. Using the strategy as our guide, we create a cohesive system that includes a logo, typography, brand colours and if needed, a name and a slogan.
4. Brand Guidelines
Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colours, fonts and just as importantly, how not to use them, in order to consistently communicate your message.

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