A FLEXIBLE IDENTITY SYSTEM
We designed a simple and versatile logo that allows for a dynamic & flexile identity system based on the intersection concept, the place where buyers meets sellers on a global scale. This modern and dynamic system echos the brand's vision and mission. It can be used horizontally and vertically allowing the use of full scale visuals and impactful messages.
A PLAYFUL VISUAL LANGUAGE
The visuals are focused on the two major elements of Otrovato, the diversity of the products and the different markets around the world. This non conventional approach will grab the attention and will make the brand visually unique with its own signature style.
A DISRUPTING MESSAGING SYSTEM
The messaging system is a key element that completes the brand personality, it sets the tone of voice of the brand.