Otrovato

Naming and full brand identity for Otrovato, an online platform where buyers and sellers can connect and communicate with each other, the brand helps to remove the barriers that often prevent businesses from accessing new markets and customers. The main purpose of Otrovato is to simplify the process of global trade for businesses of all sizes. The platform offers a range of features that make it easy for businesses to find and connect with suppliers, negotiate pricing and terms, and complete transactions securely and efficiently. Otrovato is a service offered by O Trade & Logistics (OTL), under the umbrella of Orascom Investment Holding (OIH).

Naming, Logo Design, Brand Identity System, Poster Design, Visual language

A FLEXIBLE IDENTITY SYSTEM

We designed a simple and versatile logo that allows for a dynamic & flexile identity system based on the intersection concept, the place where buyers meets sellers on a global scale. This modern and dynamic system echos the brand's vision and mission. It can be used horizontally and vertically allowing the use of full scale visuals and impactful messages.

A PLAYFUL VISUAL LANGUAGE

The visuals are focused on the two major elements of Otrovato, the diversity of the products and the different markets around the world. This non conventional approach will grab the attention and will make the brand visually unique with its own signature style.

A DISRUPTING MESSAGING SYSTEM

The messaging system is a key element that completes the brand personality, it sets the tone of voice of the brand.

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