Rebranding Pharos
Pharos Holding is a fully-fledged investment bank headquartered in Cairo with branches in Dubai and London. They needed a brand facelift to match their position in the market as one of the top investment banking firms in the MENA region. A branding strategy and a full brand identity was developed covering every aspect of the brand from the tone of voice, tag line and visual language to the stationery, layout principals and reports templates.
Branding, Graphic Design, Editorial Design
