Rebranding 3AL7ATAB, a wood brick oven pizzeria.
The challenge was to differentiate the brand from the crowded mainstream competitors in the market. The name written in (Franco-Arab) was also another challenge. The rustic and timeless style with the axe cutting the pizza, reflects the meaning of the brand name and helped the positioning of this brand as a gourmet artisanal pizza despite all these challenges.
"...you took us to a different level, I must admit!"Ahmed Hatem, owner of 3AL7ATAB