Brand Identity for Nooj, a high-end homewear brand made from top quality Egyptian cotton by Egyptian fashion designer Ingy Kobbara. Nooj Homeware underlines femininity & embraces the goddess within you. High quality Egyptian cotton & finest embroidery blend together for your comfort every day. The logo in inspired from the ancient Egyptian representation of the Cotton plant. Its fluid curved lines echoes the feminine body lines and the pastel nude and cream color palette convey the inner calm and comfort. All these elements together, they create the perfect brand identity for this luxurious homeware brand.