Branding and visual identity for Arab Hardware, and Arab Hardware Store, the #1 tech and gaming media group in the MENA region. Arab hardware had to facelift its identity in order to match its global positioning worldwide as the largest tech and gaming media outlet in the MENA region, being one of the first companies to provide full content marketing solutions. The main challenge was to create a dual language logo in Arabic and English. We created a pixelated symbol of the letter "A" the first letter of the company name, and we integrated the letter "ع" as a negative space within the "A". The result was a unique symbol that reflects the company's industry and can fit seamlessly in the global market as well as the middle eastern market.