With a legacy of 18 years, Pottery cafe is one of the leaders of modern era cafés in Egypt. With generations of loyal customers, this made the rebranding task even more challenging.
We created a whole new brand concept, covering all different applications including the interior look & feel and photography art direction. The purpose of the rebranding was to reposition Pottery Cafe and propel it into the future. The new modern and fresh visual language is inspired from the warm tones of clay, contrasted with light shades of beige and green, provokes feelings of simplicity and coziness.
Photography by Heba El Begawy
