Social Specialty Coffee
Social Specialty Coffee approached Tandem to recreate their visual identity in order to position the brand among the best Coffee Roasters in the region. We crafted a sophisticated and rustic brand image to reflect the valuable knowledge and craftsmanship behind this premium coffee brand, but with a contemporary modern visual language and cool messaging system to communicate with the younger generations. We redesigned Social Specialty Coffee packaging range, the Traditional Blend, the Single Origin line, the Limited Edition Premium line and the Cold Brew. We also made sure the identity is consistent across all the elements to ensure a holistic brand experience in store as well as online.
Branding, Art Direction, Packaging
