Rabbit is an on-demand ultra-fast delivery company with the promise of delivering groceries, cosmetics, electronics and more under 20 minutes by using dark stores. Rabbit is setting sail to transform the future of retail.
This young dynamic brand needed a powerful bold identity system to stand out within the booming market of online grocery shopping. A brand that shouts out reliability and speed and also be friendly and memorable.
We created a fully fledged branding based on an iconic and lovable Rabbit character as the brand mark, against a bold fluorescent yellow-green that can not go unnoticed on the street.
A disruptive bold messaging system was very important to make people stop and think about the value of time. Other messages were as disruptive by simply greet them, in a friendly informal way, without any call to action. This approach drastically made the brand stand out in the market from its launch.